The product-market system approach to adopt life-cycle thinking in organisation managementRaimondo Mancinelli, Walter Wehrmeyer, Jacquetta Lee, Hywel Woolf, Tim Embley, Kevin Reeves and Noemi ArenaE3S Web Conf., 349 (2022) 07006DOI: https://doi.org/10.1051/e3sconf/202234907006