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Effect of Instagram promotion on consumer purchase intention: evidence from Indonesian traditional food of bakpia

Fedy Rismalia, Heri Akhmadi, Diah Rina Kamardiani, Nguyen Thai Phan and Michael Ameh

E3S Web Conf., 361 (2022) 01010

DOI: https://doi.org/10.1051/e3sconf/202236101010

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