An efficient novel approach to E-commerce retail price optimization through machine learningYerragudipadu Subbarayudu, G. Vijendar Reddy, M. Vamsi Krishna Raj, K. Uday, M.D. Fasiuddin and P. VishalE3S Web Conf., 391 (2023) 01104DOI: https://doi.org/10.1051/e3sconf/202339101104