Bubung Awa, Character Licensing Strategies for City Branding: Harnessing Technology to Promote Bengkulu’s Tourism PotentialStephanie Prajitna and Ahmad Faisal Choiril Anam FathoniE3S Web Conf., 426 (2023) 02065DOI: https://doi.org/10.1051/e3sconf/202342602065