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The Effect of Live Streaming Methods in Online Sales on Behavioral Intention in Generation Z

Valentino Gunadi, Nur Indah Septyani, Riyadh Annafi and Robertus Nugroho Perwiro Atmojo

E3S Web Conf., 426 (2023) 02127

DOI: https://doi.org/10.1051/e3sconf/202342602127

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