Rebranding of Malangan Batik as a Symbol of Malang’s Cultural Identity through Value Chain AnalysisPriskardus Hermanto Candra, Anindya Widita, Faishal Hilmy Maulida, Mardhatilah Shanti and Yoseph Benny KusumaE3S Web Conf., 426 (2023) 02129DOI: https://doi.org/10.1051/e3sconf/202342602129