Social Media Communication Strategy of Kapanlagi Youniverse in Strengthening Brand Equity in The Era of The Covid-19 PandemicSefya Dian Pratiwi, Nisrin Husna, Galuh Ayu Savitri and Adhi Murti Citra Amalia H.E3S Web Conf., 426 (2023) 02145DOI: https://doi.org/10.1051/e3sconf/202342602145