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Marketing Strategy and Consumer Satisfaction in Gen Z’s Purchasing Decision (Study Case at Mie Gacoan Bogor)

Intani Dewi, Khoirul Aziz Husyairi, Ai Imas Faidhoh Fatimah, Ghassan Rafananda Raja Harahap, Puspa Ayu Setyaningrum, Viska Putri Prisillia, Eldora Asochia Naomi Sitohang, Ardya Hadi Kusuma and Bella Salsabila Cahyani

E3S Web Conf., 454 (2023) 03021

DOI: https://doi.org/10.1051/e3sconf/202345403021

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