Unveiling the Potential of Artificial Intelligence in Digital Marketing for Universitas TerbukaSelly Anastassia Amellia Kharis, Arman Haqqi Anna Zili, Agustiani Putri and Anton RobiansyahE3S Web Conf., 483 (2024) 03014DOI: https://doi.org/10.1051/e3sconf/202448303014