Experimental analysis of consumer behaviour and green business adaptationKarina Nazarova, Mariia Nezhyva, Volodymyr Hordopolov, Oksana Tsimoshynska, Viktoriia Mysiuk and Viktoriia NehodenkoE3S Web of Conf., 558 (2024) 01021DOI: https://doi.org/10.1051/e3sconf/202455801021