Expressive and Rhetorical Logic: Message Design Strategies in Ibarbo Park's Cartoon City Campaign (Qualitative content analysis on @Ibarbo Instagram account content)Della Anindita Putri and Lintang MuliawantiE3S Web Conf., 622 (2025) 04010DOI: https://doi.org/10.1051/e3sconf/202562204010