The Effect of Price, Risk, and Service Quality, on Customer Satisfaction with Brand Image as Moderating Variable at Coffee Shop XNur Iklima Nadila Oktavia, Yoanita Yuniati Mukti and Gita Permata LiansariE3S Web Conf., 484 (2024) 01012DOI: https://doi.org/10.1051/e3sconf/202448401012