E3S Web of Conferences

Celebrity Brand Ambassador and e-WOM as Determinants of Purchase Intention: A Survey of Indonesian Celebrity Cake

Safira Putri Utami, Nuning Setyowati and Putriesti Mandasari

E3S Web Conf., 142 (2020) 05001

Published online: 21 January 2020

DOI: 10.1051/e3sconf/202014205001

Safira Putri Utami

Nuning Setyowati

Putriesti Mandasari

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