E3S Web of Conferences

Improving Brand Loyalty Through Social Media Marketing: Is It Possible? An empirical study of S-O-R paradigm

Zichen Wang, Tanapol Kortana and Wenzhi Kuang

E3S Web Conf., 214 (2020) 01039

Published online: 07 December 2020

DOI: 10.1051/e3sconf/202021401039

Zichen Wang

Tanapol Kortana

Wenzhi Kuang

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