E3S Web of Conferences

Research on the Influencing Factors of Purchasing Intention of Brand Agricultural Products from the Perspective of Perceived Value

Yao Wei, Yuxin Peng and Jiaying Chen

E3S Web Conf., 214 (2020) 01043

Published online: 07 December 2020

DOI: 10.1051/e3sconf/202021401043

Yao Wei

Yuxin Peng

Jiaying Chen

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