E3S Web of Conferences

Nostalgia-Driven Design and Digitalization of Brand Spokes-Characters for Generation Z

Huanshu Jiang, Jie Yao, Peiyao Cheng and Shumeng Hou

E3S Web Conf., 236 (2021) 05063

Published online: 09 February 2021

DOI: 10.1051/e3sconf/202123605063

Huanshu Jiang

Jie Yao

Peiyao Cheng

Shumeng Hou

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