E3S Web of Conferences

The Construction and Effectiveness of Regional Cultural Confidence Strategy in the Context of Brand Internationalization: Based on Big Data

Weihong Zhao, Shengcheng Xie and Hong Jin

E3S Web Conf., 253 (2021) 02033

Published online: 06 May 2021

DOI: 10.1051/e3sconf/202125302033

Weihong Zhao

Shengcheng Xie

Hong Jin

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