E3S Web of Conferences

Evaluating the effectiveness of integrated marketing communications while implementing a CRM system in the agricultural industry

Anna Fedyaeva, Anastasiya Babintseva, Olga Lezhnina and Alla Egorova

E3S Web Conf., 258 (2021) 06061

Published online: 20 May 2021

DOI: 10.1051/e3sconf/202125806061

Anna Fedyaeva

Anastasiya Babintseva

Olga Lezhnina

Alla Egorova

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