E3S Web of Conferences

Segmentation as a base for digital marketing strategies in blood service: A cluster analysis for classifying healthy regional subjects

Liliia Khomenko, Liudmyla Saher, Nataliia Letunovska and Adam Jasnikowski

E3S Web Conf., 307 (2021) 03001

Published online: 22 September 2021

DOI: 10.1051/e3sconf/202130703001

Liliia Khomenko

Liudmyla Saher

Nataliia Letunovska

Adam Jasnikowski

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