E3S Web of Conferences

The relationship between celebrity endorsement and purchase decisions

Afnan Al-Mutairi and Kamran Siddiqui

E3S Web of Conf., 402 (2023) 08026

Published online: 19 July 2023

DOI: 10.1051/e3sconf/202340208026

Afnan Al-Mutairi

Kamran Siddiqui

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