E3S Web of Conferences

Brand equity in digital marketing: what does it mean in the health sector and how does it affect consumer decisions?

Murat Basal, Omer Faruk Sarkbay and Alaaddin Kilicaslan

E3S Web of Conf., 402 (2023) 13020

Published online: 19 July 2023

DOI: 10.1051/e3sconf/202340213020

Murat Basal

Omer Faruk Sarkbay

Alaaddin Kilicaslan

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