E3S Web of Conferences

The Effect of Live Streaming on Social Commerce Platforms on Generation Z’s Purchase Intention

Dhia Fairistha, Iva Bernessa, Lurencia Junika Cen and Mediana Aryuni

E3S Web Conf., 426 (2023) 01081

Published online: 15 September 2023

DOI: 10.1051/e3sconf/202342601081

Dhia Fairistha

Iva Bernessa

Lurencia Junika Cen

Mediana Aryuni

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