E3S Web of Conferences

Out-of-Group or In-Group E-WOM affects Consumer Purchasing Decision?

Yunita Wijaya Handranata, Maria Grace Herlina, Ekacitta Liman Tanaya and Renaldy Setiawan

E3S Web Conf., 426 (2023) 02117

Published online: 15 September 2023

DOI: 10.1051/e3sconf/202342602117

Yunita Wijaya Handranata

Maria Grace Herlina

Ekacitta Liman Tanaya

Renaldy Setiawan

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