E3S Web of Conferences

Do Social Media Marketing Activities Build Long-Term Relationships? An Empirical Study of Indonesian Cosmetic Brand on Gen Z

Annisya Erobathriek, Christian Haposan Pangaribuan, Okta Prihatma Bayu Putra and Desman Hidayat

E3S Web Conf., 426 (2023) 02139

Published online: 15 September 2023

DOI: 10.1051/e3sconf/202342602139

Annisya Erobathriek

Christian Haposan Pangaribuan

Okta Prihatma Bayu Putra

Desman Hidayat

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