E3S Web of Conferences

Considering the Beacon technology, a Green and eco-friendly revolution in the Moroccan Commercial Malls for a proximity marketing strategy

Hafsa Lemsieh and Ibtissam Abarar

E3S Web Conf., 477 (2024) 00006

Published online: 16 January 2024

DOI: 10.1051/e3sconf/202447700006

Hafsa Lemsieh

Ibtissam Abarar

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