Experimental analysis of consumer behaviour and green business adaptation Karina Nazarova, Mariia Nezhyva, Volodymyr Hordopolov, Oksana Tsimoshynska, Viktoriia Mysiuk and Viktoriia Nehodenko E3S Web of Conf., 558 (2024) 01021 Published online: 02 August 2024 DOI: 10.1051/e3sconf/202455801021