E3S Web of Conferences

The Influence of Social Exclusion and Anthropomorphized Brand Roles on Consumers’ Purchase Intention

Han Mao, Feifei Li and Siyuan Zhang

E3S Web Conf., 565 (2024) 02016

Published online: 09 September 2024

DOI: 10.1051/e3sconf/202456502016

Han Mao

Feifei Li

Siyuan Zhang

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