E3S Web of Conferences

The company ESG activities factors driving consumers purchase intention in China live commerce-taking pro environmental products as an example explain

Xiaobo Xue, Seong Keun Park and YuJia Liu

E3S Web Conf., 565 (2024) 02028

Published online: 09 September 2024

DOI: 10.1051/e3sconf/202456502028

Xiaobo Xue

Seong Keun Park

YuJia Liu

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