E3S Web of Conferences

Examining How Brand Co-Creation and Virtual Brand Community Affect Brand Commitment

Weijian Lu, Yu Han and Shiyu Chen

E3S Web Conf., 235 (2021) 02045

Published online: 03 February 2021

DOI: 10.1051/e3sconf/202123502045

Weijian Lu

Yu Han

Shiyu Chen

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