Consumer behavior models on online purchase of horticultural commodities Himmatul Miftah, R.A. Hangesti Emi Widyasari, Raden Roro Chieka Putri, Syaima Lailatul Mibarokah, Siti Masithoh and Ikhsan Qodri Pramarta E3S Web Conf., 577 (2024) 03002 Published online: 11 October 2024 DOI: 10.1051/e3sconf/202457703002