Organizational loyalty as a characteristic of management quality for an energy company

Omsk State University, 644077, 11 Neftezavodskaya Str., Omsk, Russia

^* Corresponding author: omtibonn@gmail.com

Abstract

Globalization leads to the diminishing of national economic systems boundaries, standartization of production processes and companies management, thus it is becoming more difficult to form competitive advantages. Research has shown that company’s competitiveness and its reputation depend on the management quality which is influenced by many factors including level of personnel loyalty. The problem concerning personnel loyalty is common for most Russian energy companies, the management stuff of which believe that employees should work efficiently as they get paid for it. Research shows that there are several problems in this field, namely: lack of effective communications between management stuff and employees, lack of workers interest in the results, low motivation for goals achievement, low-innovative behavior and so on. Managers consider these problems when it is too late and company faces bankruptcy and there is no time to alter the situation. Competencies in managing personnel loyalty defines important component of management quality – goodwill. Goodwill is a number of business elements and personal characteristics of workers, which stimulate clients to continue use of products and services of particular company and bring additional profit.