Project method of training the student designers on the example of regional identification logos and signs’ creation

Don State Technical University, 1, Gagarin sq., 344010, Rostov-on-Don, Russia

^* Corresponding author: prirona@mail.ru

Abstract

The article explores the design method of creating a logo as a graphic basis for visual branding. The identification importance for the promotion of goods and services, as well as in the field of regional branding, is substantiated. The task of creating an identity is considered in the context of the formal characteristics and the substantive aspect unity. A detailed description of the author’s methodology for the development of the regional identification logos and signs in the process of training the design students is given. The focus is on the need for a thorough analysis of the design task and the systematization of analog material for the conceptual solutions’ selection. An algorithm for step-by-step actions in the designed sign expressiveness compositional means’ selection using such resources as typography and illustration, is proposed. The criteria for assessing the design result quality - a composite and imaginative solution in creating the signs of regional identification are given. The multidisciplinary nature of this design task is emphasized.