Study on New Media Platform Operation Model Based on Bilateral Market Economy

University of Malaya, Kuala Lumpur 50603, Malaysia

Abstract

In the process of development, new media presents a completely different development mode from traditional media, namely, platform development mode. Under the effect of network effect, the new media platform can quickly gather a large number of users, and integrate the resources of all the endpoints on the platform through the platform operation, so that the information production becomes efficient and the phenomenon of collaborative production appears. The value of media platform development is mainly reflected in the construction of its bilateral economic model, and the key to the construction of the bilateral model lies in the transformation from the scale economy of the demand side to the scope economy of the supply side. This paper explores a service-oriented new media operation platform under the bilateral market economy mode, to construct a price structure for bilateral users, from the perspective of free mechanism, attention economy and supply side economies of scope. This new media operation platform can break the barriers of single information flow, build unlimited value-added services, promote the integration of information flow, capital flow and logistics platform, and thus create a service-oriented new media platform.