Factors influencing the choice to buy food products in Morocco

¹ Laboratory Agroresource Biotechnology Environment and Quality, Faculty of Sciences, IbnTofail University, Kenitra, Morocco
² Laboratory of Health Sciences and Technologies, Higher Institute of Health Sciences of Settat,Faculty of Science and Technology of Setta, Morocco

^* Corresponding author: loubna.zogaamgharbi@uit.ac.ma

Abstract

The article looks at the different factors that go into the subject of buying food products in Morocco. The latter, is undergoing a food transformation affecting the urban and rural environment. The recent changes in the choice of purchasing products by Moroccan citizens have created in the country a favorable framework for the development of territorial products. This is a descriptive study based on a questionnaire and conducted over a period of 2 months, subjects with a sample size of 180 respondents are randomly recruited on social networks. The results show that consumers are now interested in where they buy food, the quality of the products and the cost/quality ratio in these places. This study also states that despite the importance of product price to the consumer, quality is the factor most sought after by the consumer. This leads to an obligation on the part of consumers to industrialists to integrate food products with high nutritional values and to use ingredients that do not cause a danger to human health.