| Issue |
E3S Web Conf.
Volume 235, 2021
2020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|
|
|---|---|---|
| Article Number | 03037 | |
| Number of page(s) | 4 | |
| Section | Analysis on the Development of Intelligent Supply Chain and Internet Digital Industrialization | |
| DOI | https://doi.org/10.1051/e3sconf/202123503037 | |
| Published online | 03 February 2021 | |
Research on China’s AR/VR Industry Transformation Strategies in the Context of Domestic and Foreign Market Changes
College of Arts and Media, Beijing Normal University, Beijing, China
a liubaiheng789@foxmail.com or bhliu@bnu.edu.cn
b zhouwen@bnu.edu.cn
In the past three years, Augmented Reality (AR) / Virtual Reality (VR) industry gradually emerges from concept into the market. Due to the technology and other various factors, the industry at the beginning of the molding is frustrated. Moreover the sudden COVID-19 outbreak in 2020 has brought new market changes at home and abroad. Based on this background, this paper analyzes the specific changes or difficulties faced by AR/VR industry under the new situation especially the attitude to the 5G, and on this basis puts forward feasible industrial transformation strategy. It is expected to provide new ideas and referential experiences for the industry research and development team, enterprises and academic researchers.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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