E3S Web Conf.
Volume 235, 20212020 International Conference on New Energy Technology and Industrial Development (NETID 2020)
|Number of page(s)||5|
|Section||Analysis on the Development of Intelligent Supply Chain and Internet Digital Industrialization|
|Published online||03 February 2021|
A Study on the Mechanism of Information Sharing between Customer Involvement and New Product Development
School of Business, Shandong University of Political Science and Law, Ji’nan, China
Data from 275 questionnaires were used to examine the role of information-sharing customers in value creation of new products. The results show that information sharing plays a part in mediating the relationship between customer participation and new product performance, and the two dimensions of information sharing enhance the interaction of new product performance. The above conclusions answer the mechanism of information sharing in the process of customer’s participation in the value creation of new products, reveal the interactive effect of “inside-out” and “inside-out” information sharing, and provide a reference for small and medium-sized enterprises (SMEs) in the manufacturing industry to participate in the development of new products.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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