| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 01024 | |
| Number of page(s) | 5 | |
| Section | Analysis of Energy Industry Economy and Consumption Structure Model | |
| DOI | https://doi.org/10.1051/e3sconf/202125101024 | |
| Published online | 15 April 2021 | |
Based on the MADM model wine sales manager competency research
1 School of Economics and Management, Harbin Institute of Technology, Weihai, Shandong, 264200, China
2 School of Food and Wine, Ningxia University, Yinchuan, Ningxia, 750000, China
* Corresponding author: 19s030220@stu.hit.edu.cn
In order to solve the problem of the lack of professional wine marketing team, this paper identified the key influencing factors of wine sales managers from the competency point of view, constructed the competency model and evaluation index system of wine sales managers, and introduced the improved multiattribute decision making method (MADM) to evaluate the competency. The results show that there is an interactive relationship between the competency dimensions and indicators of wine sales managers, and the professional knowledge dimension has the greatest influence on the other four dimensions. Based on these findings, suggestions are made for future research.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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