Study on the influence of knowledge transfer on the ability of community residents in the development of rural tourism

School of International Economy and Tourism Management, Zhejiang International Studies University, Hangzhou, 310023, China

Corresponding author: zhoubo0043@126.com

Abstract

Rural tourism is not only an important means to achieve rural revitalization, but also an important way to achieve targeted poverty alleviation and improve the living standards of community residents. In order to achieve high-quality and sustainable development of rural tourism, the key is to improve the selfmanagement ability of community residents and stimulate the endogenous force of rural tourism. Knowledge transfer can effectively improve the knowledge level and ability of community residents, improve the tourism operation and management ability of community residents in essence, and revitalize talents for the development of rural tourism. From the perspective of knowledge transfer, this article mainly studies which abilities of community residents have been improved by knowledge transfer and what impact has it had on rural tourism, which also provides a new perspective for rural tourism research.