| Issue |
E3S Web Conf.
Volume 251, 2021
2021 International Conference on Tourism, Economy and Environmental Sustainability (TEES 2021)
|
|
|---|---|---|
| Article Number | 03048 | |
| Number of page(s) | 6 | |
| Section | Research on Earth Climate and Land and Ocean Resources | |
| DOI | https://doi.org/10.1051/e3sconf/202125103048 | |
| Published online | 15 April 2021 | |
Tourists Perceived Value of Forest Experience Base Recreation Based on Fuzzy Entropy Weight
College of Economics and Management, China Agricultural University, Beijing, P.R. China
* Corresponding author: chenliming@cau.edu.cn; 2018311320210@cau.edu.cn
This paper constructs a formula for measuring the tourists perceived value index of forest experience base recreation on five dimensions: Scenic resource attachment, Forest cultural experience, Environmental quality perception, “Two mountains” concept identity, and leisure time activities. Taking Bamboo Expo Park Forest Experience Base in Tianhuangping Town, Anji County, Huzhou City of Zhejiang Province as an example, a comprehensive evaluation method based on fuzzy entropy weight is used to evaluate and analyze the tourist perception value index of the Bamboo Expo Park Forest Experience Base recreation. Research shows that the tourist’s perceived value index of the base for recreation is 90.92, revealing that the tourist’s perceived value is roughly 10% off the Bamboo Expo Park Forest Experience Base ticket price.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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