| Issue |
E3S Web Conf.
Volume 255, 2021
International Conference on Sustainable, Circular Management and Environmental Engineering (ISCMEE 2021)
|
|
|---|---|---|
| Article Number | 01033 | |
| Number of page(s) | 10 | |
| DOI | https://doi.org/10.1051/e3sconf/202125501033 | |
| Published online | 03 May 2021 | |
The essence and basic product selling strategies in recreation and health tourism
1 Kyiv National University of Trade and Economics Ukraine, 19, Kyoto str. 02156 Kyiv, Ukraine
2 Pryazovskyi State Technical University, Universytets’ka street 7, 87555 Mariupol, Ukraine
3 Private Higher Education Institution “Interregional Academy of Personnel Management”, Department of Public Administration, 2 Frometivska str., 03039 Kyiv, Ukraine
* Corresponding author: alexander.gladkey@gmail.com
This paper deals with basic product selling strategies in recreation and health tourism investigations. The theoretical principles of formation and selling the product of recreational tourism are disclosed. The health and recreational tourism definition as an object of scientific research is proposed. The worldwide management practice of formation on the product of health and recreational tourism is considered. Health tourism investigates different elements of health treatment system as well as investigates basic concepts of health treatment in tourism. These directions of recreation and health treatment sciences investigations became more urgent nowadays and content the main scientific aim of this article. Health treatment system is a system of social and natural sciences that investigates health reproduction by restoring of their essential powers; investigates conditions, causes, characteristics, mechanisms and drivers of the recovery process at different stages; investigates laws and principles of formation and development of recreation systems as well as their interrelations with other elements of social life and production in resort systems. The purpose of the research is to study theoretic and practical aspects of the product selling strategies in health and recreational tourism as well as proposals for its improvement.
© The Authors, published by EDP Sciences, 2021
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