Construction of Landscape Poetry Road under the Background of Transportation and Travel Integration

¹ Hangzhou Qianhuang Expressway Co., Ltd, Zhejiang Province Hangzhou
² Research Institute of Highway Ministry of Transport;
³ Key Laboratory of Highway Traffic Environmental Protection Technology and Transportation Industry

Abstract

Under the background of the integration of transport industry and tourism industry, the highway can expand many functions such as ecology, tourism, scenic view, nostalgia and so on. By this, it replaces the traditional single road traffic function, organically combine the appreciation of natural landscape, ecological environment protection and the pursuit of human history, and closely connects the highway with the tourist area. Relying on the typical projects and the regional characteristics of rich tourism resources, this paper deeply digs the regional natural ecological elements of the “Home of Mountains and Rivers” and the regional cultural characteristics of “Millennium Poetry Road”, and connects the pearls on the golden tourism line. This paper aims to study construction of the fine road of tourism traffic in mountains, rivers and poetry road under the background of the integration of traffic and tourism, and provides practical exploration and reference for the integrated development of highway and tourism.