Human potential in the system of social and labor relations of the region in the context of the global digitalization of the economy (experience of sociological analysis)

¹ H. M. Berbekov Kabardino-Balkar State University, 173, Chernushevskogo str., Nalchik, The Kabardino-Balkarian Republic, 360004, Russia
² Don State Technical University, 1, Gagarina, Rostov-on-Don, 344000, Russia
³ Rostov State University of Economics (RINH), 69, B. Sadovaya str., Rostov-on-Don, 344002, Russia

^* Corresponding author: nata.dstu@yandex.ru

Abstract

The article summarizes the findings of a sociological study on the labour relations problems in a particular region of the North Caucasian Federal District. The integration processes of various scientific directions that study labour and employment relations, contradictory trends in approaches to the analysis of labour activity, satisfaction and labour productivity are revealed. The article analyzes the respondents’ opinion about the employment activity of the labour subject, his labour behaviour, base economic indicators and intellectual resources of the regional society. The authors note the dependence and interdependence of the Russian economy crisis and labour relations, especially the content of labour and its cost. For a total, these factors balance the income level of the working population, and the break-in economic ties between the regions have created noticeable disparities in the key indicators of employment and living standards. The authors give a special place to the characteristics of the carrier of labour relations, the level of activity, the main channels for the use of personal qualities and intellectual abilities. The concentrated expression of these categories of qualities, to which attention is drawn in the article, is the individualization of work activity and the simultaneous ability to work in a team. It is noted that both the creative qualities of the employee and the ability to realize talent in the workplace are manifested in these categories. In the modern world, social philosophy, sociology and other areas of human knowledge are in constant search of a balance between attractive prospects for transforming social reality under the influence of technology and the risks of manipulating human consciousness and his behaviour in a society of mass communications and big data.