| Issue |
E3S Web Conf.
Volume 273, 2021
XIV International Scientific and Practical Conference “State and Prospects for the Development of Agribusiness - INTERAGROMASH 2021”
|
|
|---|---|---|
| Article Number | 10052 | |
| Number of page(s) | 8 | |
| Section | Psychology of Sustainability and Human-Environment Interactions | |
| DOI | https://doi.org/10.1051/e3sconf/202127310052 | |
| Published online | 22 June 2021 | |
The levels of the Press Relations Departments work quality in organizations
1 Rostov State University of Economics (RSUE), Bolshaya Sadovaya st., 69, Rostov-on-Don, 344002, Russia
2 Don State Technical University, Gagarin sq., 1, Rostov on Don, 344003, Russia
* Corresponding author: mar.ereshchenko@yandex.ru
The study is dedicated to identifying effective PR practices for building mutually beneficial relations between governmental organizations and the corresponding social groups, the problems of the organization's first person positive image creation, selection of the best technologies for dealing with negative messages in the web, detection of the governmental organization PR errors that inflict harm to the image and reputation both of the first person of the organization and the institution itself. The study purpose is to evaluate governmental body Press Relations Department and the target audience interaction efficiency. The conclusions drawn up based on the research methods used: expert inquiry, content analysis, linguistic text analysis, comparative analysis, benchmarking, data extrapolation, and TIPS (the theory of inventive problem solving) methods set, represent a program for the City Authorities Press Relations Department, fostering the publicity capital increase and aimed at the positive public awareness development, the organization chief executive image visualization and identification, use of information and more complex and combination level PR actions development, prevention methods selection and negative message processing.
© The Authors, published by EDP Sciences, 2021
This is an Open Access article distributed under the terms of the Creative Commons Attribution License 4.0, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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