Feasibility study and strategy analysis of low-carbon operation of large-scale sports events under the green development model: an example of building a “racing city” in Wuhan

School of Physical Education and Equestrian, Wuhan Business University, Wuhan, China

^* Corresponding author: 623256467@qq.com

Abstract

China emphasizes the need to establish a new development concept of innovation, coordination, green, openness and sharing, and to promote green and low-carbon transformation. Hubei Province is also accelerating the promotion of green and low-carbon development and continuously improving its sustainable development capacity. Wuhan, as the capital of Hubei province, is the city of car-making and the future city of racing. This paper mainly uses the literature method and fieldwork method to conduct the study and the author believes that under the green development model, through the low-carbon event operation means, the large-scale auto event will become a unique auto event brand IP, which will help expand the influence of the city, promote the low-carbon development of auto industry and sports industry, and lead the public to actively embrace the low-carbon and green lifestyle.