Cultural Events: Local Sustainable Tourism Development and Entrepreneurship

¹ Department of Development Economics, Faculty of Economics and Business, Universitas Negeri Malang, Malang, Indonesia
² Department of Computer Science, Faculty of Computer Science and Information Technology, University Putra Malaysia, Seri Kembangan, Malaysia

^* Corresponding author: nur.anita.fe@um.ac.id

Abstract

Cultural events, which are typically owned by a region, are among the world's tourist attractions, including Indonesia. The event's positive impact is the increased number of tourists, which will increase local community business income. However, the negative impact of cultural events can cause environmental damage due to irresponsible visitors. Local community must organize cultural events by encouraging environmental sustainability. The purpose of this study is to examine the factors that influence green entrepreneurial intention, including green entrepreneurial self-efficacy, ecological values, and green entrepreneurial motivation. This study used a quantitative explanatory approach, and the data was processed using PLS-SEM software. Purposive random sampling was used to select 152 participants. The Osing Traditional Tourism Village Indonesia was chosen as the research site.. According to the study, green entrepreneurs' self-efficacy had no direct or indirect effect on green entrepreneur motivation or green entrepreneurial intentions. Ecological value has no direct impact on green core intentions. However, ecological value has no direct impact on green environmental intentions via green entrepreneurial motivation. Motivation for green entrepreneurship influences green entrepreneurship intentions. To summarize, cultural events have a wide-ranging impact on many tourist destinations. The impact of cultural events on destinations is linked to residents' proclivity to conduct business related to cultural events.