Organizational processes in Russian perfume and cosmetics companies in unstable economic environment

Samara State University of Economics, 141 Sovetskoi Armii st., Samara, 443090, Russian Federation

^* Corresponding author: ovtom@mail.ru

Abstract

The economic prosperity of any enterprise largely depends on its sustainable development, which is difficult to achieve in today's uncertain economic environment. The sustainable development of any enterprise in a crisis situation is largely dependent on the ability of management to adapt business processes to the changing conditions of the economic environment. And for this purpose, it is necessary to develop and implement organizational changes. The article deals with the introduction of organizational changes in order to achieve sustainable development of Russian enterprises engaged in the wholesale trade in perfumes and cosmetics. The study reveals structural problems characteristic of the activities of these enterprises in a complex geoeconomic environment. The authors of the article refer to such problems as: errors in order formation, problems of payment for orders by customers from other countries using foreign payment systems, downtime for order assembly, lack of an order accounting system. To solve each of the identified problems, a different solution method is proposed. The proposed solution methods are implemented on the basis of the algorithms developed. It is concluded that the application of the proposed change management algorithms will increase the adaptation of Russian enterprises engaged in wholesale trade in perfumes and cosmetics to the conditions of an uncertain economic environment.