Student Perceptions of Unemployment Due to Smart Technology in the Hospitality

Hotel Management Department, Faculty of Digital Communication and Hotel & Tourism, Bina Nusantara University, Jakarta, Indonesia 11480

^* Corresponding author: dedrick.soesanto@binus.ac.id

Abstract

This study looks into how students perceive the impact of intelligent technology on the job market, particularly in the hospitality sector. The study looks at how robots affect the workforce and investigates what elements affect students’ perceptions and what that means for making strategic decisions. A quantitative research methodology is used to construct and empirically test a conceptual model. The research sample comprises Jakartans from Generation Z, who are between the ages of 14 and 28 and have prior awareness of robotic technology used in the hotel sector. Then, statistics are used to examine the survey data and determine the validity, reliability, and discriminant validity. The findings are consistent with the idea that employees’ opinions of robot technology have a beneficial impact on robot-induced unemployment. However, while the perceived usefulness of robots has a favorable impact, the perceived ease of use of robots does not significantly contribute to unemployment. The study also shows that perceptions of students do not significantly influence impressions of employees, simplicity of use, and usefulness. These results aid in understanding how innovative technology affects the workforce and offer guidance for decisions in the hospitality sector.