Methods project management in the field of tourism and recreation

¹ Department «Tourism» National Transport University, 1 Mykhaila Omelianovycha-Pavlenka Str., 01010 Kyiv, Ukraine
² Department of Psychology, Pedagogy and Tourism Kyiv National Linguistic University, 73 Velyka Vasylkivska St., Kyiv, Ukraine
³ Czech University of Life Sciences Prague, Department of Trade and Finance, Faculty of Economics and Management, Kamycka 129, 16500, Praha - Suchdol, Czech Republic
⁴ Department of Ternopil Ivan Puluj National Technical University, Department of Innovation Activity and Services Management, Ruska str., 56, 46001 Ternopil, Ukraine

^* Corresponding author: tsypkovictoria@gmail.com

Abstract

The purpose of the proposed article is a theoretical study of project management methods in the field of tourism and recreation, which justify the need for a modern tourist enterprise to direct efforts to the development or improvement of new products or services. The methodology is based on scientific and special research methods. Methods of analysis, synthesis, systematization, classification, generalization of economic and methodical literature, scientific publications were used. Horizontal analysis, vertical analysis, trend analysis, comparative analysis, analysis of relative indicators were also used. Scientific novely. Scientific novelty. The study of the features of various approaches to project management in the field of tourism and recreation necessitated a thorough analysis of their advantages and disadvantages. The author considered key problems in management processes and identified ways to overcome them during the implementation of tourism activities by business entities. Conclusions. The article solves important problems of the tourism sphere through the effective management of projects in tourism and recreation, the appropriate choice of price and marketing policy strategies, ensuring the quality of tourism and recreation services. based on the analysis of the considered projects in the field of tourism and recreation, we emphasize that the effectiveness of the design process depends on productive management; coordinated activity of project participants; peculiarities of national culture, resources, market conditions; strategies for the sustainable development of tourism in a specific region. Project management in the field of tourism and recreation needs to take into account the peculiarities of tourist services, which consist in the instability of demand, changes in quality and storage conditions, and correctly chosen methods of project management create opportunities for increasing the competitiveness of the destination. It has been proven that the effectiveness of project management in the field of tourism and recreation largely depends on teamwork, creativity of specialists, cooperation and support at different hierarchical levels.