Attractive elements of eco-design in the tourism industry

¹ National Transport University, Kyiv, Ukraine
² Kyiv National University of Technology and Design, Kyiv, Ukraine
³ National University of Physical Education and Sports, Kyiv, Ukraine

^* Corresponding author: o.kardash@kubg.edu.ua

Abstract

The article is devoted to the actual problem of determining the possibility of ecological design of elements of attractions with their aesthetic content in the tourism industry. Emphasized. that human perception is based on visual sensations, and especially the aesthetics of tourism objects, which also depends on their ecological condition. The conditions of active recreation and inclusive tourism are considered and the important role of the appearance of service personnel and the role of corporate style is emphasized. The problematic issue of the elements of attractions in the ecodesign of the tourism industry (including ecotourism, active tourism) was investigated and it was found that the basis of this issue is the generalization of the concept of attraction and related concepts, which regulate their essence. However, the aesthetic indicator in revealing the essence of these concepts and elements of attraction has only a tangential nature. The design of attraction objects, taking into account the criteria of aesthetics in the design approach, is proposed according to the laws of ecology and beauty - the use of eco-materials, the harmonization of colors, the use of the concept of the golden ratio. Criterion definition of the possibility of using a design approach in elements of attractions, taking into account ecology and principles of aesthetic reflection, is provided. It is proposed to use compositional factors in attraction objects, among which the category of balance occupies an important place, which can provide consumers with the conditions of perception of a recreational nature. As a result of the conducted research, examples of modern design technology with consideration of aesthetic indicators in elements of attractions were determined and provided.