| Issue |
E3S Web Conf.
Volume 616, 2025
2nd International Conference on Renewable Energy, Green Computing and Sustainable Development (ICREGCSD 2025)
|
|
|---|---|---|
| Article Number | 03014 | |
| Number of page(s) | 10 | |
| Section | Sustainable Development | |
| DOI | https://doi.org/10.1051/e3sconf/202561603014 | |
| Published online | 24 February 2025 | |
Innovative marketing in intelligence urban logistics systems
1 Admiral Makarov National University of Shipbuilding, Department of Economics, Accounting and Entrepreneurship, 9 Heroes of Stalingrad Av., Mykolaiv, Ukraine
2 Dnipro University of Technology, Department of Marketing, 19 Dm. Yavornytscky Av., Dnipro, Ukraine
3 National University of Life and Environmental Sciences of Ukraine, Department of Transport Technologies and Means of Agro-Industrial Complex, 15 Heroiv Oborony Str., Kyiv, Ukraine
4 Kharkov National Automobile and Highway University, Department of Transportation Systems and Logistics, 25, Yaroslava Mudrogo St., Kharkiv, Ukraine
5 National Aviation University, Management of Foreign Economic Activity of Enterprises Department, 1 Liubomyra Huzara ave, Kyiv, Ukraine
* Corresponding author: lllitvinenko@gmail.com
The significance of innovative marketing in the intelligent urban logistics systems is pointed out. The methodological basis of the study comprises the methods of expert assessments, generalisation and system analysis, the method of analogy, the method of morphological analysis, and the abstract and logical method. The scientific novelty of the proposed study is determined by determining the role and place of innovative marketing in economic formations and, primarily, in ensuring the management of intelligent urban logistics systems with the creation of an appropriate mechanism and characterisation of its components. It was determined that the problem of innovative marketing in the intellectual urban logistics systems is unresolved and requires the development of appropriate effective tools. The components of innovation marketing were characterised, on the basis of which the place and role of innovation marketing in managing the intelligent urban logistics systems were specified. The proposed mechanism for implementing innovative marketing in the management of intelligent urban logistics systems has a number of features that make it narrowly directed and non-universal in general.
Key words: innovative marketing / logistics / intelligence / urban / logistics systems / sustainable development
© The Authors, published by EDP Sciences, 2025
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